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Discover the secrets to building a thriving floral studio and becoming a successful designer. Build confidence in your brand of beauty, and eliminate the stress of finding clients and buying flowers.
Learn how to professionally manage clients and their expectations, even if you are just starting out in wedding work. Create industry relationships that pay off, and crush day-of execution, from delivery to clean up.
I am the creative visionary and designer behind Holly Heider Chapple Flowers. I am also an inventor, and my "egg" and "pillow" product line with Syndicate is changing the industry. But I'm most proud of my accomplishments as "the Flower Mama," a title given to me by my students. As a leader in the florist industry, I have taught floral design around the world and throughout the USA. I am known as an instructor for my practical knowledge, gained during my 28 years of wedding and event experience, and for my passion for helping my students and empowering anyone who wants to be a successful florist. Including you.
As a mother of seven who started her business in her kitchen, and as a designer who has worked on trendsetting weddings and in the White House, I'm excited to invite you, wherever you are in your floral journey, to enroll in our life-changing course. I want to educate everyone who wants to work in this industry, but I can only reach so many students in person. That's why I filmed Gathered and Styled, so we could learn together, wherever you are in the world.
"I absolutely LOVE Gathered + Styled. Holly and Evan filled this course to the brim with the most valuable and pertinent information possible. They take you behind the scenes of their business and share EVERYTHING about how they work with their clients and run their business--all the while teaching it in a way that is comfortable and lighthearted, like sitting down for coffee with friends. Gathered + Styled is worth its weight in gold. I've been in the business for close to 20 years and learned so much from the course! "
"I love, love, love Holly’s design aesthetic. But even more importantly, I love that Holly (particularly on Instagram) often talks about staying true to ourselves. When we start out it is easy to fall into the trap of trying to mimic another designer’s work instead of learning to improve on our own aesthetic. Can’t tell you how impactful her message is and how much that has helped me as I have built my own reputation (albeit on a very small scale!)."
"I REALLY had a hard time deciding on whether or not to purchase the course because I was afraid. Afraid that I wouldn't get enough out of it to justify the cost. Afraid it was geared mainly towards new event florists and I would be retreading old territory. Afraid that I would be wasting money that frankly I don't have too much of to lose. Then I listened and watched. SO much information and it was just the first section. It was perfect. Methodical and sensible and professional advice from a true business person speaking directly to me. I have run a successful retail florist for 10 years and had finally decided that I wanted to grow and make profitable my event work. Time management and profitability has always been challenging, and so much of what you shared in the course speaks directly to that. "
"I'm so glad I invested in the online course! It's given me confidence and been a source of inspiration!! Holly is a flower hero and shares her knowledge graciously. I sing her praises to every designer I meet. I would love to see universities teaching floral design incorporate this into their curriculum! I'm not sure I've ever had such a thorough explanation on the value of our services and how to price accordingly. Kudos for raising the bar!! "
"The cost held me back, but then when I thought of how much Holly was giving, I didn't think I could find anyway of gaining all that knowledge for twice the price. That is what made me able to take the leap! And I loved all the classes! I love how Evan and Holly do it in interview style and the banter they have."
Gathered and Styled is broken down into 16 lessons, including 8 hours of video content, supplemental notes, checklists, and recipes. Plus, Holly's husband Evan provides complete specs for large installations like chuppah and arches, among others.
Lesson 1: Building the Business
In this lesson, you'll discover the model for growing a profitable and long-lasting business. Become financially stable--even in lean times.
Lesson 2: Building the Team & Industry Relationships
In this lesson, you'll learn how to build the right team for your brand and befriend vendors that value your business.
Lesson 3: Portfolio Building & Marketing
In this lesson, you'll learn how to create a strong portfolio and get your brand out there with social media.
Lesson 4: Client Management
In this lesson, you'll gain confidence needed to speak with clients and determine if they are right for you.
Lesson 5: The Client Consultation
In this lesson, you'll master strategies in upselling and maximizing value, for both you and your customer.
Lesson 6: The Contract
In this lesson, you'll prepare client contracts that price fairly for your labor and protect you with terms and conditions.
Lesson 7: The Final Consultation & Recipe Writing
In this lesson, you'll finalize the designs, and flowers, needed.
Lesson 8: Our Daily Process
In this lesson, you'll master the Monday-Saturday schedule of every wedding week.
Lesson 9: The Wedding Day
In this lesson, you'll get prepped and ready to go for the big day. No one is prepared for everything could go wrong, but this will get you as close as possible.
Lesson 10: Cascading Bridal Bouquet
In this lesson, you'll watch Holly demonstrate how to build one of her world-renowned cascading bouquets.
Lesson 11: Bridesmaid Bouquet & Personal Flowers
In this lesson, you'll discover how to differentiate the maids' bouquets from the bride's, and how to profit on personals, like bouts and corsages.
Lesson 12: Designing with the Pillow
In this lesson, you'll see the benefits of working with the "pillow" (#foamfree container) from the designer who invented it.
Lesson 13: More Pillow Uses & Fall Flowers Grown at Hope
In this lesson, you'll discover more uses for the pillow and how to use beautiful fall flowers from the farm.
Lesson 14: Elevated Floating Design
In this lesson, you'll create a design with that overhead "hanging arrangement" look, even when you have nothing to hang from!
Lesson 15: Large Scale Tree Installation
In this lesson, you'll learn the mechanics and techniques to stun guests with a tabletop tree design. WOW them with that first look.
Lesson 16: Large Scale Installations
In this lesson, you'll uncover the secrets to engineering large-scale installations like chuppahs and arches on a budget.
In the months following your enrollment, you will be invited to a series of LIVE virtual classroom sessions where you and other students will discuss the Gathered & Styled content with Holly to make sure you're getting the most out of it.
In addition to the expansive course content detailed above, enrollees during this period will also receive 3 additional design courses valued at $600 AND free access to our online community of floral education, Greenhouse.
Writing floral recipes is one of the most difficult parts of designing. In this video, Holly shares what flowers she uses and why.
Watch this video to see how Holly transforms a simple studio prop into an easy to install flower wall.
Greenhouse is an online community where Holly and her team will give you a behind-the-scenes look at the beauty and, yes, the chaos of the flower business. Greenhouse includes:
Greenhouse is a $10 monthly subscription service, but Gathered & Styled students have lifetime, free access.
That's a great question.
Yes! The course is designed so you can learn at your own pace. You have access to the course through your online student portal, and you can go in and out at your leisure. We filmed this online course so we could help people who don't have time to travel to in person workshops.
Once you view all of the course content, we are happy to provide such a certificate on request. We know that some employers or education-based grants require certificates or other documentation, and we are happy to work with you to provide whatever you need.
The course will be open for enrollment for one week only, June 17-24. We set aside short enrollment periods in our busy design studio and farming schedule that allow us to 100% focus on supporting you as you get acclimated to the online school and the course content.
Forever. Purchasers have lifetime access to the course content through their online learning portal on Kajabi.
If we edit content or add new content to the course in the future, you will automatically gain access to it.
Probably, but it's difficult to predict when. We only offer the course when we have the time to support and care for new students, so we have to navigate our studio and farm's busy schedule to find times to offer the course.
We have an option that gives immediate access to the complete course for a one-time payment. This is a better value.
We have a payment plan option that let's you pay over three months. Each time you pay, it unlocks a new third of the content for you. The checkout page contains these further details for payment plan purchasers:
Course material is/will be divided into three distinct sections and will be accessible by purchasers online on a monthly basis. The instructional video portion of these lessons can only be viewed online. Each purchaser will find their lessons in their library at:
Section 1 will contain the first five lessons (Business 1-5) and will be available immediately.
Section 2 will contain five lessons (Business 6-9 and Design 10) and will be available after the second confirmed payment, approximately 31 days after original purchase date. Section 1 will also be available.
Section 3 will contain six lessons (Design 11-16) and will be available after the third confirmed payment, approximately 62 days after original purchase date. Section 1 and 2 will also be available.
See Terms for additional information.