Learn How To Build A High-Profit Wedding Floral Design Business (from home):
Over 500+ Happy Students!
Our school has already helped so many students to elevate their wedding floral design skills and entrepreneurial savvy but we are just getting started! By enrolling in our comprehensive school, you'll benefit from our proven track record of success and get lifetime access to our valuable resources.
Hi, I'm Holly!
I am the creative visionary and designer behind Holly Heider Chapple Flowers. I am also an inventor, and my "egg" and "pillow" product line with Syndicate is changing the industry. But I'm most proud of my accomplishments as "the Flower Mama," a title given to me by my students. As a leader in the florist industry, I have taught floral design around the world and throughout the USA. I am known as an instructor for my practical knowledge, gained during my 28 years of wedding and event experience, and for my passion for helping my students and empowering anyone who wants to be a successful florist. Including you.
As a mother of seven who started her business in her kitchen, and as a designer who has worked on trendsetting weddings and in the White House, I'm excited to invite you, wherever you are in your floral journey, to enroll in our life-changing course. I want to educate everyone who wants to work in this industry, but I can only reach so many students in person. That's why I filmed Gathered and Styled, so we could learn together, wherever you are in the world.
Who Is This School For?
Beginner Wedding Florists
Discover the secrets to building a thriving floral studio and becoming a successful designer. Build confidence in your brand of beauty, and eliminate the stress of finding clients and buying flowers.
Established Wedding Florists
Retail Florists Looking To Break Into Weddings
Learn how to professionally manage clients and their expectations, even if you are just starting out in wedding work. Create industry relationships that pay off, and crush day-of execution, from delivery to clean up.
Gathered and Styled: School Content
Our comprehensive business and design course is broken down into 16 lessons, including 8 hours of video content, supplemental notes, checklists, and recipes. Plus, Holly's late husband Evan provides complete specs for large installations like chuppah and arches, among others. ($2300 Value)
Lesson 1:
Building the Business
In this lesson, you'll discover the model for growing a profitable and long-lasting business. Become financially stable--even in lean times.
- 25 min video lecture
- Lesson 1 PDF
Lesson 2:
Building the Team & Industry Relationships
In this lesson, you'll learn how to build the right team for your brand and befriend vendors that value your business.
- 21 min video lecture
- Lesson 2 PDF
- Click here to view example footage
Lesson 3:
Portfolio Building & Marketing
In this lesson, you'll learn how to create a strong portfolio and get your brand out there with social media.
- 36 min video lecture
- Lesson 3 PDF
Lesson 4:
Client Management
In this lesson, you'll gain confidence needed to speak with clients and determine if they are right for you.
- 15 min video lecture
- Lesson 4 PDF
- Welcome Letter PDF
Lesson 5:
The Client Consultation
In this lesson, you'll master strategies in upselling and maximizing value, for both you and your customer.
- 31 min video lecture
- Lesson 5 PDF
- Bouquet Shapes PDF
- Flower Colors PDF
- Contract Template PDF
Lesson 6:
The Contract
In this lesson, you'll prepare client contracts that price fairly for your labor and protect you with terms and conditions.
- 39 min video lecture
- Lesson 6 PDF
- Contract Terms & Conditions PDF
Lesson 7:
The Final Consultation & Recipe Writing
In this lesson, you'll finalize the designs, and flowers, needed.
- 19 min video lecture
- Lesson 7 PDF
- Production Contract PDF
- Sample Flower Order PDF
Lesson 8:
Our Daily Process
In this lesson, you'll master the Monday-Saturday schedule of every wedding week.
- 28 min video lecture
- Lesson 8 PDF
- Daily Procedures PDF
- Supplies Checklist PDF
- Doctor Bucket Checklist PDF
- Processing Guide PDF
Lesson 9:
The Wedding Day
In this lesson, you'll get prepped and ready to go for the big day. No one is prepared for everything that could go wrong, but this will get you as close as possible.
- 21 min video lecture
- Lesson 9 PDF
- Event Run Sheet PDF
Lesson 10:
Cascading Bridal Bouquet
In this lesson, you'll watch Holly demonstrate how to build one of her world-renowned cascading bouquets.
- 47 min video demonstration
- Lesson 10 PDF
Lesson 11:
Bridesmaid Bouquet & Personal Flowers
In this lesson, you'll discover how to differentiate the maids' bouquets from the bride's, and how to profit on personals, like bouts and corsages.
- 49 min video demonstration
- Lesson 11 PDF
Lesson 12:
Designing with the Pillow
In this lesson, you'll see the benefits of working with the "pillow" (#foamfree container) from the designer who invented it.
- 39 min video demonstration
- Lesson 12 PDF
- Click here to view example footage
Lesson 13:
More Pillow Uses & Fall Flowers Grown at Hope
In this lesson, you'll discover more uses for the pillow and how to use beautiful fall flowers from the farm.
- 12 min video demonstration
- Lesson 13 PDF
Lesson 14:
Elevated Floating Design
In this lesson, you'll create a design with that overhead "hanging arrangement" look, even when you have nothing to hang from!
- 28 min video demonstration
- Lesson 14 PDF
Lesson 15:
Large-Scale Tree Installation
In this lesson, you'll learn the mechanics and techniques to stun guests with a tabletop tree design. WOW them with that first look.
- 25 min video demonstration
- Lesson 15 PDF
Lesson 16:
Large-Scale Installations
In this lesson, you'll uncover the secrets to engineering large-scale installations like chuppahs and arches on a budget.
- 16 min video demonstration
- Lesson 16 PDF
- Birch Chuppah/Arch PDF
What Holly's past students have to say:
"I absolutely LOVE Gathered + Styled. Holly and Evan filled this course to the brim with the most valuable and pertinent information possible. They take you behind the scenes of their business and share EVERYTHING about how they work with their clients and run their business--all the while teaching it in a way that is comfortable and lighthearted, like sitting down for coffee with friends. Gathered + Styled is worth its weight in gold. I've been in the business for close to 20 years and learned so much from the course! "
Tiffany Landuyt
Studio Bloom Iowa
"I'm so glad I invested in the online course! It's given me confidence and been a source of inspiration!! Holly is a flower hero and shares her knowledge graciously. I sing her praises to every designer I meet. I would love to see universities teaching floral design incorporate this into their curriculum! I'm not sure I've ever had such a thorough explanation on the value of our services and how to price accordingly. Kudos for raising the bar!! "
Elycia Feldman
Wild Blossoms Studio
"I love, love, love Holly’s design aesthetic. But even more importantly, I love that Holly (particularly on Instagram) often talks about staying true to ourselves. When we start out it is easy to fall into the trap of trying to mimic another designer’s work instead of learning to improve on our own aesthetic. Can’t tell you how impactful her message is and how much that has helped me as I have built my own reputation (albeit on a very small scale!)."
Karen Pritchard
Meeting House Gardens
"I REALLY had a hard time deciding on whether or not to purchase the course because I was afraid. Afraid that I wouldn't get enough out of it to justify the cost. Afraid it was geared mainly towards new event florists and I would be retreading old territory. Afraid that I would be wasting money that frankly I don't have too much of to lose. Then I listened and watched. SO much information and it was just the first section. It was perfect. Methodical and sensible and professional advice from a true business person speaking directly to me. I have run a successful retail florist for 10 years and had finally decided that I wanted to grow and make profitable my event work. Time management and profitability has always been challenging, and so much of what you shared in the course speaks directly to that. "
Allison Schrade
Bantam & Bloom Farms
"The cost held me back, but then when I thought of how much Holly was giving, I didn't think I could find anyway of gaining all that knowledge for twice the price. That is what made me able to take the leap! And I loved all the classes! I love how Evan and Holly do it in interview style and the banter they have."
Troy Villager
T Villager Designs
Combo Offer: Also Become AFCD Certified!
Step into the world of garden roses and become a garden roses expert with our Alexandra Farms Certified Designer Certificate Program, here you'll gain knowledge about the worlds most prestigious flower the garden rose, you will learn proper care and handling and best practices from the worlds largest garden rose grower Alexandra Farms and from designer Holly Heider Chapple ($497 Value) This course comes with 96 garden roses delivered to your door!
How the AFCD Course Works:
You will work through twelve chapters. You can access the curriculum online in both video and text format. The videos can be revisited at any time, and the text documents are available as illustrated PDFs.
To progress to the next chapter, you must pass the chapter test. You may retake tests until you pass, and we’ll provide a PDF of useful info to help you study.
Upon completion of the first five chapters 48 of the roses will be sent and upon completion of the course the final 48 roses will be sent directly to your door!
AFCD Curriculum
Chapter 1: What Is a Garden Rose?
Chapter 2: Breeders and Growers
Chapter 3: David Austin Wedding Roses
Chapter 4: Wabara Roses
Chapter 5: The Princess Collection
Chapter 6: Alexandra Farms Deluxe Garden Roses
Chapter 7: Rose Shape and Form
Chapter 8: The Alexandra Farms Logo
Chapter 9: Sustainability
Chapter 10: Care and Handling
Chapter 11: Color and Design (no test)
Chapter 12: Tools on the Website (no test)
After Completion of the AFCD Course, You Get:
-
96 Garden roses shipped directly to your door (48 after the completion of Chapter 5 & another 48 after completion of the full AFCD course)
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Digital access to garden rose photos and videos
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Membership To The AFCD Community Forum
-
Alexandra Farms garden rose variety poster
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Digital AFCD certification logo for website
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Alexandra Farms apron, mug, & pen
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An AFCD Certificate of Completion
-
AFCD window cling
* All Items will be sent to your door once you have completed the AFCD course
BONUS 1: Access Our Florist Community!
In addition to the expansive course content detailed above, enrollees also receive free access to "Greenhouse" our online community of floral designers. ($400+ Value)
Learn and grow in Greenhouse!
Greenhouse is an online community where Holly and her team will give you a behind-the-scenes look at the beauty and, yes, the chaos of the flower business. Greenhouse includes:
- Near-daily educational content and discussion topics about Flowers/Growing, Business/Marketing, or Design/Delivery.
- Resources that will help you and your business grow.
- Early bird and discounted access to our exclusive educational opportunities and retreats that typically sell out, such as Flowerstock and Chapel Designers conferences.
Greenhouse is a $10 monthly subscription service, but Gathered & Styled students have lifetime, free access.
BONUS 2: Get Extra Expert Level Design Videos
In addition to the expansive course content detailed above, enrollees also get access to three additional expert level bonus videos ensuring your skills will elevate you to a premium brand helping you to stand out from the competition ($607 Value)
Frequently Asked Questions:
Yes! The courses are designed so you can learn at your own pace. You have access to all the educational info through your online student portal, where you can go in and out at your leisure. We filmed these online courses so we could help people who don't have time to travel to in-person workshops.
For the AFCD Certification Program - Yes! Once you view all of the course content & have passed the required tests after each lesson (you can take them as many times as needed until you pass) we will provide such a certificate.
For the Styled & Gathered School, there are no tests at the end of each lesson so we do not have a certification program in place for this school. The nice part is you can hop in and out of any lesson immediately as you do not have to wait to pass a section before moving on!
Forever! Purchasers have lifetime access to the course content through their online learning portal.
If we edit content or add new content to the course in the future, you will automatically gain access to it.
Reach out to us at [email protected]
Our 100% Risk Free Guarantee
We are so sure that you will love our offer that we back this promise up with a 24-hour risk free guarantee!
Meaning if at any point within 24-hours of purchasing this offer if you want your money back all that we ask is that you send us an email in writing of your request and we will provide you a no questions asked full refund.
Today's purchase includes ALL of these amazing items as part of the deal:
Gathered & Styled School
16 Business & Floral Design Lessons For Wedding Florists. ($2,300 Value)
AFCD Certification
Become AFCD certified & have 96 roses shipped directly to your door! ($497 Value)
Bonuses
Foral Design Community & 3 Additional Instructional Videos ($1007 Value)
School + AFCD + Bonuses = $3,804 Value
Last Chance - Don't Miss Out!
Sale Price -> Only $999!
PAYMENT PLAN OPTION ALSO AVAILABLE:
Only 2 Monthly Payments of $525 ($1,050 Total)
DISCLAIMER: This site is not a part of the Google, YouTube, Meta / Facebook website; Google Inc or Meta Inc / Facebook Inc.™. Additionally, This site is NOT endorsed by Meta™ / Facebook™ in any way. In the nature of transparency and authenticity, Holly Heider Chapple Flowers LTD. can not and does not make any guarantees about your ability to get results or earn any money with our ideas, information, tools, or strategies. You alone are responsible and accountable for your decisions, actions, and results.
