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FLOWERSTOCK

RESERVE YOUR SEAT
 

Are you ready to celebrate your love of flowers with us? 

FLOWERSTOCK THEME THIS YEAR IS HOPE, BECAUSE WE ALL NEED IT RIGHT NOW

This year we’re also focusing on the hope that we can make a positive impact on the environment through sustainable floristry. We know that as florists and curators of natural beauty, we can have a profound impact. We want to preserve that beauty for future generations. All of our 2021 educators will be using sustainable floristry methods in their presentations.

GET FLOWERSTOCK FOR ONLY $297 TODAY!
FLOWERSTOCK THEME THIS YEAR IS HOPE, BECAUSE WE ALL NEED IT RIGHT NOW

This year we’re also focusing on the hope that we can make a positive impact on the environment through sustainable floristry. We know that as florists and curators of natural beauty, we can have a profound impact. We want to preserve that beauty for future generations. All of our 2021 educators will be using sustainable floristry methods in their presentations.

GET FLOWERSTOCK FOR ONLY $297 TODAY!
HELLO, I'M HOLLY

When I founded Flowerstock, I wanted to create an event that was educational, fun, and comfortable for designers. This is a celebration of all things flowers! Even as we've moved to a virtual platform, we've kept those values in mind. You can be as comfortable as you'd like, watching from the comfort of your own home, at your own pace.

The move to virtual has also allowed us to include teachers and attendees from around the world. I can't wait for you to join us for this opportunity to study with top floral designers in the industry. Our educators are absolutely extraordinary.

This year we've chosen the theme of hope, because now more than ever we could all use more hope: The hope that we’ll continue gathering together as a floral community. The hope that we can make a positive impact on the environment through sustainable practices. The hope that we can be resilient in the face of any challenges we meet.

I can't wait to see you at Flowerstock 2021.

HELLO, I'M HOLLY

When I founded Flowerstock, I wanted to create an event that was educational, fun, and comfortable for designers. This is a celebration of all things flowers! Even as we've moved to a virtual platform, we've kept those values in mind. You can be as comfortable as you'd like, watching from the comfort of your own home, at your own pace.

The move to virtual has also allowed us to include teachers and attendees from around the world. I can't wait for you to join us for this opportunity to study with top floral designers in the industry. Our educators are absolutely extraordinary.

This year we've chosen the theme of hope, because now more than ever we could all use more hope: The hope that we’ll continue gathering together as a floral community. The hope that we can make a positive impact on the environment through sustainable practices. The hope that we can be resilient in the face of any challenges we meet.

I can't wait to see you at Flowerstock 2021.

WHAT IS FLOWERSTOCK?

The first Flowerstock formed from Holly Chapple’s vision of bringing together educators and floral designers at an event that was fun and accessible. Holly hosted the event at her Hope Flower Farm, but starting in 2020, Flowerstock moved to a virtual platform. This actually allowed more teachers and attendees from all over the world to take part, so we’ll be sticking with virtual for Flowerstock 2021. We want everyone to join in the fun on November 9th.

WON'T YOU JOIN US?
WHAT IS FLOWERSTOCK?

The first Flowerstock formed from Holly Chapple’s vision of bringing together educators and floral designers at an event that was fun and accessible. Holly hosted the event at her Hope Flower Farm, but starting in 2020, Flowerstock moved to a virtual platform. This actually allowed more teachers and attendees from all over the world to take part, so we’ll be sticking with virtual for Flowerstock 2021. We want everyone to join in the fun on November 9th.

WON'T YOU JOIN US?
WHAT TO EXPECT?

When is it happening?

Flowerstock 2021 will take place on November 9th.

Some classes will happen live that day, while other recorded sessions will be released that day. Both live or pre-recorded classes will be available to view after the event, and attendees will have lifetime access to watch as many times as they want.

WHAT TO EXPECT?

When is it happening?

Flowerstock 2021 will take place on November 9th.

Some classes will happen live that day, while other recorded sessions will be released that day. Both live or pre-recorded classes will be available to view after the event, and attendees will have lifetime access to watch as many times as they want.

We are so excited to share our love of flowers, floral design, and making a positive impact on the world through our work. Flowerstock brings our community together. We can grow and learn through classes taught by the best educators inside and outside of our floral industry.

We are so excited to share our love of flowers, floral design, and making a positive impact on the world through our work. Flowerstock brings our community together. We can grow and learn through classes taught by the best educators inside and outside of our floral industry.

INTRODUCING YOUR
F L O W E R S T O C K   P R E S E N T E R S

Meet the international educators that will present at Flowerstock

INTRODUCING YOUR
FLOWERSTOCK  EDUCATORS

Meet the international educators that will present at Flowerstock
Holly Chapple 
Hitomi Gilliam 
Shane Connolly 
Francoise Weeks 
Paulina Nieliwocki 
The Wild Mother 
Milena Orlandi  
Becky Feasby 
Rachel Ann Lunghi 
Megan Hurley 
P. Allen Smith 
Mike Boerma 
Gregor Lersch  

MARKETPLACE

___________________________________

Last year Marketplace was a huge success and we are bringing it back with more opportunities and products for our students.

Please note that the Flowerstock Marketplace is available for you to explore other deals and offerings from our teachers and partners. The marketplace will be uploaded to your student portal closer to the event date.

Access Flowerstock Marketplace with
your Flowerstock ticket

MARKETPLACE

___________________________________

Last year Marketplace was a huge success and we are bringing it back with more opportunities and products for our students.

Please note that the Flowerstock Marketplace is available for you to explore other deals and offerings from our teachers and partners. The marketplace will be uploaded to your student portal closer to the event date.

Access Flowerstock Marketplace with
your Flowerstock ticket

TESTIMONIALS

___________________________________

“This is the first time for me in Flowerstock, and you produced an event that blows my mind. This day helped me understand that I’m part of a new age of floristry. I got answers and validation to questions and thoughts I had about farming, floral design, color, and many more. Thank you so much for all the effort of arranging this magical event! It was absolutely fantastic."

Flowerstock Attendee 2020

WON'T YOU JOIN US?

"It was super enjoyable to watch from home and just so informative. I love the choices you made for presenters and topics, all had such useful information."

Flowerstock Attendee 2020

"Today was fabulous!"

Flowerstock Attendee 2020 

GET FLOWERSTOCK FOR ONLY $297

MEET YOUR LIVE PRESENTERS

You are going to learn the fundamentals and how to design beautiful table
scapes, large urns, hand-tied bouquets, how to take care for your garden
and much much more!

JOIN AND LEARN FROM THESE AMAZING PRESENTERS!

MEET YOUR LIVE PRESENTERS

You are going to learn the fundamentals and how to design beautiful table
scapes, large urns, hand-tied bouquets, how to take care for your garden
and much much more!

Holly Chapple 

Holly Chapple is the creative visionary behind Holly Heider Chapple Flowers and Flowerstock. A resident of Virginia, she is a highly sought after floral designer whose work has been published in countless prestigious publications. With over 25 years of successful business experience behind her, she now serves as a teacher, speaker, and mentor for other professionals in the wedding industry.

"I am excited to share my process for designing a beautiful table scape, I will share how I incorporate texture and color into my designs!"

Mike Boerma 

Mike Boerma is a floral design teacher at Boerma Institute in Holland. Five generations of his family have worked in the floral industry, and he shares his family’s passion by educating florists from all over the world.

"I can't wait to share the basic and practical skills a florist needs to have to make arrangements sold in a flower shop, as well as discuss our popular European design styles."

Gregor Lersch  

Gregor Lersch is a world renowned legacy floral designer. As an educator he has taught all over the world, and Gregor is an accomplished author of multiple books. Gregor will be teaching from his homeland of Germany.

"I will show you some of my latest advancements in sustainable floristry mechanics."

Paulina Nieliwocki 

Paulina Nieliwocki opened Blue Jasmine in 2014 with the idea of providing and teaching an aesthetic that spoke to her idea of beauty – wild, whimsical, artful, and refined. From her studio in New Jersey, she tells unique stories with her arrangements by letting the flowers and foliage guide her.

"This year, I would love to show you how to create a flowing design that feels structural yet garden-inspired, using fresh and dried products."

P. Allen Smith 

P. Allen Smith is often described as one of America’s most talented garden designers. His focus on embracing the natural beauty of a site leads to the timeless landscapes he has become famous for. He is the author of six best-selling books and the host and producer of the award winning television show on PBS, P. Allen Smith’s Garden Home.

"I'm going to share practical tips to take care of your hydrangeas and peonies, along with comprehensive step-by-step directions for cutting and designing with both of these heavy bloomers."

Hitomi Gilliam 

Hitomi Gilliam is known around the world for her abstract designs and warm teaching style. Born in Japan and now living in Canada, she is an author and lecturer who focuses on intricate mechanics and her love of art.

"I'm excited to share my techniques and mechanics for Organic Floristry...ways to propagate eco-consciousness within our business of flowers."

Rachael Ann Lunghi 

Rachael Ann Lunghi is a floral designer who believes that floristry is an emotive medium that comes from the heart. She has created all over the world and is based in San Diego where she runs her boutique floristry company, Siren Floral Co.

"I am going to guide you on how to let go, trust your gut, and listen to your heart as you design. We'll focus on product choice, color, movement and depth, as well as creating a solid infrastructure within your hand-tied bouquet "

BUY NOW AND SAVE!

Use FLOWERSTOCK2021 to get $100 off!

EARLY BIRD PRICING is happening now!
Don't you want to save $100 off the regular price of $297

MEET YOUR
PRE-RECORDED PRESENTERS

MEET YOUR
PRE-RECORDED PRESENTERS

Shane Connolly

Shane Connolly is known worldwide for his timeless floral designs. His team of talented florists in London focuses on sustainability and creating one of a kind, bespoke designs. Shane Connolly & Company is very proud to hold a Royal Warrant of Appointment to HRH The Prince of Wales.

"I will be showing you how to create a large scale foam-free mantle arrangement and a large urn."

Françoise Weeks

Françoise Weeks infuses her floral design with a quintessential European reverence for flowers and nature. Originally from Belgium and now located in Oregon, she has taught students around the world how to creatively use mechanics and explore what nature has to offer.

"Are you ready to design a woodland wreath that requires no water source and will last for weeks? I can't wait to share my techniques to design on a wire frame using your natural elements to create a beautiful holiday wreath that can be enjoyed indoors or outdoors."

Megan Hurley

Megan Hurley is a seasoned entrepreneur, business consultant, coach, and speaker. She is the founder of WCJ, where she helps individuals and small business owners lead more intentionally and create margin for what matters. She is also the co-founder of Etc. Coordinators, a wedding coordination boutique.

"Life is filled by years, carved out by months, built by weeks, fashioned by days, and comprised of hours. How we spend our hours is how we spend our life."

Milena Orlandi

Milena Orlandi Mendes is a photographer and instructor at the Flower School of Madrid. Originally from Sao Paulo, she first discovered the contemporary language of floral design on Instagram and subsequently created Studio Seiva.

"What is contemporary floral design? Let me show you how to find a new language for flowers and how to place them in modern architecure spaces."

The Wild Mother

Lauren, Leah, and Callie Palmer are the Afro-Indigenous sisters behind The Wild Mother Creative Studio in Oklahoma City. They are passionate about using art as medicine, honoring their culture, and telling stories through floral design.

"We can't wait to start on the discussion of understanding and supporting Afro-Indigenous Art."

Becky Feasby

Becky Feasby founded Prairie Girl Flowers to utilize her extensive training to bring sustainable beauty to the people of Calgary in Canada and to cultivate a change in the floral industry. She focuses on creating natural arrangements using locally sourced florals that reflect the vibrant colors and textures of the prairies.

"Sustainability has become an important aspect to floral design. Let me show you how to create natural floral arrangements using locally sourced florals."

WON'T YOU JOIN US?

FAQS

_____________

Everyone has dealt with extra stress the past couple of years, and we could all use a little extra hope. As our founder Holly Chapple said, we have hope that we can continue to gather together, hope that we can make an impact with sustainable methods, and hope that we can be resilient in the face of challenges. Flowerstock is all about Flowering with Hope in our personal and professional lives.

 

Flowerstock will happen virtually on Zoom this year. We will be sending out a link to join the LIVE sessions a few days prior to the event. You will receive an email with instructions. You can also find the link for the live Zoom classes inside the portal. The live portion of Flowerstock will begin at 9 am EST and end around 5 pm EST. All of the live classes will be recorded and made available afterwards. You will have lifetime access to the live recordings and the pre-recorded sessions by logging in the portal. Your live instructors include Hitomi Gilliam, P. Allen Smith, Mike Boerma of the Boerma Institute, Gregor Lersch, Paulina Nieliwocki of Blue Jasmine Floral, Rachael Ann Lunghi, and Holly Chapple.

WHY is the theme HOPE this year? 

Everyone has dealt with extra stress the past couple of years, and we could all use a little extra hope. As our founder Holly Chapple said, we have hope that we can continue to gather together, hope that we can make an impact with sustainable methods, and hope that we can be resilient in the face of challenges. Flowerstock is all about Flowering with Hope in our personal and professional lives.

HOW can I join the live version of Flowerstock? And 

WHAT if I can’t make it on November 9th? 

Flowerstock will happen virtually on Zoom this year. We will be sending out a link to join the LIVE sessions a few days prior to the event. You will receive an email with instructions. You can also find the link for the live Zoom classes inside the portal. The live portion of Flowerstock will begin at 9 am EST and end around 5 pm EST. All of the live classes will be recorded and made available afterwards. You will have lifetime access to the live recordings and the pre-recorded sessions by logging in the portal. Your live instructors include Hitomi Gilliam, P. Allen Smith, Mike Boerma of the Boerma Institute, Gregor Lersch, Paulina Nieliwocki of Blue Jasmine Floral, Rachael Ann Lunghi, and Holly Chapple.

We will be adding in Flowerstock content to your library the week prior to Flowerstock. If you have never created an account with our school, you will be directed to create an account after purchase. If you have an account please see login steps below:

To log in to your student library, go to this link.

If you don't remember your password, or never got one, click Forgot Password on the bottom of that page to receive a new one.

Once logged in, click My Library at the top and you'll be able to explore the educational content of Flowerstock 2021 (or education you purchased from us in the past). Your pre-recorded instructors include Shane Connolly, Françoise Weeks, Megan Hurley, Milena Orlandi of the Madrid Flower School, Lauren, Leah, and Callie of The Wild Mother, Becky Feasby of Prairie Girl Flowers, and Holly Chapple. Plus you will access the Flowerstock Lives presenters after November 9th. Your Live presenters includes Holly Chapple, Mike Boerma of the Boerma Institute, Gregor Lersch, P. Allen Smith, Hitomi Gilliam, Rachel Ann Lunghi of Siren Floral Co, and Paulina Nieliwocki of Blue Jasmine Floral. (Please give us 72 hours to upload the lives in your library.)

The Flowerstock Marketplace is available for students to explore deals and offerings from our teachers and partners. The Marketplace will be uploaded to your student portal closer to the event date.

HOW do I access the pre-recorded content and live recordings after the conference?

We will be adding in Flowerstock content to your library the week prior to Flowerstock. If you have never created an account with our school, you will be directed to create an account after purchase. If you have an account please see login steps below:

  • To log in to your student library, go to this link: https://onlinetraining.hopeflowerfarm.com/login
  • If you don't remember your password, or never got one, click Forgot Password on the bottom of that page to receive a new one.
  • Once logged in, click My Library at the top and you'll be able to explore the educational content of Flowerstock 2021 (or education you purchased from us in the past).

Your pre-recorded instructors include Shane Connolly, Françoise Weeks, Megan Hurley, Milena Orlandi of the Madrid Flower School, Lauren, Leah, and Callie of The Wild Mother, Becky Feasby of Prairie Girl Flowers, and Holly Chapple.

HOW do I access the online Marketplace?

The Flowerstock Marketplace is available for students to explore deals and offerings from our teachers and partners. The Marketplace will be uploaded to your student portal closer to the event date.

Just make sure to login into the portal and click on your library. All your videos will be accessible to you to watch as many time as you want both on desktop, tablet or smartphone!

Do you love floral design? Are you excited about learning from some of the top educators in the flower world? Do you want to have some fun with other people who are as crazy about flowers as you are? Need some help refocusing yourself? Want to learn about the latest floral sustainability practices? Only you know if Flowerstock will be right for you, but know that it will be packed with all of this and more.

Yes! If you purchase a ticket to Flowerstock 2021, you will have lifetime access to the live recordings and the pre-recorded classes. You may watch the sessions as many times as you would like!

WILL Flowerstock be an in-person event again one day? 

We aren’t sure what the future will hold for Flowerstock. Moving virtual has made it easier for educators and participants from all over the world to join in the fun. We also love the community and relationship building that happens in-person. To be the first to know about any future events, join our mailing list.

IS Flowerstock the right fit for me?  

Do you love floral design? Are you excited about learning from some of the top educators in the flower world? Do you want to have some fun with other people who are as crazy about flowers as you are? Need some help refocusing yourself? Want to learn about the latest floral sustainability practices? Only you know if Flowerstock will be right for you, but know that it will be packed with all of this and more.

WILL I get lifetime access to Flowerstock 2021? 

Yes! If you purchase a ticket to Flowerstock 2021, you will have lifetime access to the live recordings and the pre-recorded classes. You may watch the sessions as many times as you would like!

HOW is this Flowerstock different from last year?

We’ve brought together a new lineup of top educators. Holly handpicked all the amazing educators, and they all bring something unique to the table. You will learn something new even if you attended last year. Take a look at our lineup of educators to see what’s specifically in store for 2021.

IF I have questions, how can I ask them?

Please reach out to our lovely Sydney at [email protected]  so we can help you. And know, we want you to be 100% confident when you sign up for Flowerstock.

Contact us with any questions!

PURCHASE FLOWERSTOCK FOR ONLY $297

We’ve brought together a new lineup of top educators. Holly handpicked all the amazing educators, and they all bring something unique to the table. You will learn something new even if you attended last year. Take a look at our lineup of educators to see what’s specifically in store for 2021.

Please reach out to our lovely Sydney at [email protected]  so we can help you.

And know, we want you to be 100% confident when you sign up for Flowerstock. Contact us with any questions!

Get Flowerstock for only $297

FLOWERSTOCK SCHEDULE

9:00 AM EST
Opening Remarks with Holly and Evan Chapple

 9:30 AM EST
Dutch Floral Design: Styles and Flower Shop Staples! with Mike Boerma

10:30 AM EST
Learn Sustainable Floristry Mechanics and Design with Gregor Lersch

11:30 AM EST
Asymmetrical Centerpiece Design with Paulina Nieliwocki of Blue Jasmine Floral

12:00 NOON LUNCH TIME

1:00 PM EST
Hydrangeas & Peonies: Things your grandmother never told you with P. Allen Smith 

2:00 PM EST
Techniques, Mechanics & Sustainable Practices For Mindful Florists with Hitomi Gilliam

3:00 PM EST
Hand-Tied Bouquet Design with Rachael Ann Lunghi of Siren Floral Co

4:00PM
Learn the tablescape design with Holly Chapple

5:00PM
Closing Remarks with Holly

SAVE YOUR FRONT ROW SEAT

The date and time of the Flowerstock Live Schedule is tentative and subject to change. 

We reserve the right to change the time/date of the event and any details listed on this sales page. Read our Terms & Condition here.

FLOWERSTOCK PRE-RECORDED

Available to watch on
November 9, 2021 

Shane Connolly

Learn how to create large scale, foam-free floral design with Shane Connolly

Mike Boerma

Dutch Floral Design: Styles and Flower Shop Staples! with Mike Boerma

Françoise Weeks

Woodland Wreaths with Françoise Weeks

Megan Hurley

Hope and Joy: why having hope is essential to the pursuit of joy with Megan Hurley and Holly Chapple.

Milena Orlandi 

Contemporary Floral Design: Finding a new language for flowers placed in modern spaces and architecture with Milena Orlandi of Madrid Flower School 

The Wild Mother

Respecting Afro-Idigenous Art with Lauren, Leah, and Callie Palmer of The Wild Mother 

Becky Feasby

Understanding Sustainability in the Floral Industry with Becky Feasby of Prairie Girl Flowers

Join Flowerstock for $297

MARK YOUR CALENDAR

Flowerstock 2021 is happening November 9th. We are so excited to share our love of flowers, floral design, and making a positive impact on the world through our work. Flowerstock brings our community together. We can grow and learn through classes taught by the best educators inside and outside of our floral industry.

WHY JOIN US FOR FLOWER STOCK?

  • We are honored to present an incredible lineup of educators from around the world
  • This year we want you to learn more about sustainable floral practices
  • One of our goals is to create a space that allows you to meet other floral enthusiasts 
  • We also want you to engage and ask your floral questions to a panel of floral experts

MARK YOUR CALENDAR

Flowerstock 2021 is happening November 9th. We are so excited to share our love of flowers, floral design, and making a positive impact on the world through our work. Flowerstock brings our community together. We can grow and learn through classes taught by the best educators inside and outside of our floral industry.

WHY JOIN US FOR FLOWER STOCK?

  • We are honored to present an incredible lineup of educators from around the world
  • This year we want you to learn more about sustainable floral practices
  • One of our goals is to create a space that allows you to meet other floral enthusiasts 
  • We also want you to engage and ask your floral questions to a panel of floral experts

BUY FLOWER STOCK FOR $297

Flowerstock includes 15 amazing educators from around the world virtually and pre-recorded: Holly Chapple, Shane Connolly, Hitomi Gilliam, Paulina Nieliwocki, Mike Boerma, P. Allen Smith, Rachael Ann Lunghi, Françoise Weeks, Megan Hurley, Gregor Lersch, Milena Orlandi, Becky Feasby, and the Palmer sisters: Leah, Lauren, and Callie.

 

PURCHASE YOUR TICKET