Learn floral design tips and techniques from Holly Heider Chapple, a Professional Educator and Industry Leader
An online community for anyone dreaming about becoming a flower professional, new flower professionals, and experienced pros.
One of the most difficult aspects of floral design is the writing of the floral recipe. In this video, Holly explains what flowers she uses in her designs and why.
Watch this video to see how Holly transforms a simple studio prop into an easy to install flower wall.
Watch this video to see Holly create two elevated designs--one with foam, and one that's foam free.
Holly Chapple shares many of the tips and tricks she's learned and developed over her 24+ years as a wedding and event floral designer in this nearly one-hour long video tutorial. In Segment One, you'll learn how Holly creates her 'Hollyish' bouquets. From wiring stems and flower placement in the signature Holly Heider Chapple Egg mechanic to finishing with the perfect ribbon wrap, you'll learn to create a garden style bouquet that will delight your clients. In Segment Two, Holly shares her innovation for creating foam-free elevated and compote designs.
Watch this 11 minute video to see how Holly designs in the pillow. The supplemental PDF file provides step-by-step instructions for using the pillow and recommends flowers and foliage that you can find in your local grocery stores, flower shops, or garden centers.
"On "Creating 'Hollyish' Floral Designs": Thank you for the wonderful tips! I appreciate this online seminar so much and cannot wait to incorporate these mechanics!"
"Larissa Meade on "Video - Hollyish Designs"... “WONDERFUL!! Thank you so much to Holly and team for producing this wonderful instructional Tutorial. This is an amazing opportunity for those of us to learn your treasured “Hollyish” Mechanics, especially for those of us that are not able to attend your personal teaching session on the Farm. Im excited to put your method into action this weekend."
"On "Gathered & Styled": I'm so glad I invested in the online course! It's given me confidence and been a source of inspiration!! Holly is a flower hero and shares her knowledge graciously. I sing her praises to every designer I meet. I would love to see universities teaching floral design incorporate this into their curriculum! I'm not sure I've ever had such a thorough explanation on the value of our services and how to price accordingly. Kudos for raising the bar!!"
""I absolutely LOVE Gathered & Styled. Holly and Evan filled this course to the brim with the most valuable and pertinent information possible. They take you behind the scenes of their business and share EVERYTHING about how they work with their clients and run their business--all the while teaching it in a way that is comfortable and lighthearted, like sitting down for coffee with friends. Gathered + Styled is worth its weight in gold. I've been in the business for close to 20 years and learned so much from the course! ""