Join our flower community and let's celebrate flowers together!
An online community for anyone dreaming about becoming a flower professional, new flower professionals, and experienced pros. Holly and her team will regularly post educational content and discussion topics, as you get an exclusive, behind-the-scenes look at the beauty and, yes, the chaos of the flower business.
We want to help you become a more knowledgeable and experienced floral designer. Learn how to confidently sell the much sought-after garden roses with our Alexandra Farms Certified Design Program
We are so excited to share our love of flowers, floral design, and making a positive impact on the world through our work. Flowerstock brings our community together. We can grow and learn through classes taught by the best educators inside and outside of our floral industry.
Did you just fall in love with flowers but don't know where to begin? START HERE.
Writing floral recipes is one of the most difficult parts of designing. In this video, Holly shares what flowers she uses and why.
With a focus on wedding and event work, these lessons teach large installations and transformative mechanics.
Discover the secrets to building a thriving floral studio and becoming a successful designer. Build confidence in your brand of beauty, and eliminate the stress of finding clients and buying flowers.
This session shows the mechanics behind a large scale centerpiece created with living plant material. The design was created foam-free and features Holly's new product line developed for large scale installations. The design was created for the British Influencers Luncheon, where Holly was a featured designer along with Martha Stewart.
Watch this video to see how Holly transforms a simple studio prop into an easy to install flower wall.
Watch this video to see Holly create two elevated designs--one with foam, and one that's foam free.
Welcome to a collection of organic design stories by world-renowned master designer Gregor Lersch. In this series, we will find a collection of Gregor's design styles and mechanics. They tell the story of his art and approach to floral design while using organic materials. You will study the principles of floral design at your own pace, use pure, natural elements, and study his holistic view. Immerse yourself in a world of organic floristry.
Dive into an educational experience inspired by Gregor's travels and understanding of "Old World" Mediterranean culture. This course is comprised of a collection of six educational video classes: The Door Wreath and Elegant Table Decoration; The Wire Basket and The White Wire Dome; The Giant Floral Bag and The Torso (Standing Candle Holder); The Spring Flower Tower and The Hanging Swag; The Wooden Plate and The Hand-tied Bouquet; and The Wire Flower
Registered Dietician Nutritionist and cookbook author Carlene Thomas shares her perspective on what we can add to our lives to improve our health. Most diets and wellness plans focus on what you have to cut out of your life, but in this session Carlene shares 10 wellness additions for your life and her three basic truths about wellness for entrepreneurs.
Jacob wants to be your creative thinking personal trainer. He has been working with governments, nonprofits, and individuals for over a decade to help people uncover their creative abilities. Jacob believes people are creative not because of what they do, but how they think, and in this lesson you will be given easy-to-use tools to enable creative problem solving in your personal and professional life.
Julie is a life coach with a focus on fulfillment in career and life. She wants the people she works with to love what they do with their time. In this lesson, Julie shares concepts, methods, and strategies that will help you increase fulfillment in your work and get in touch with the soul of your business or passion.
Megan works with business owners and companies to help them empower their teams, streamline processes, and elevate the customer experience. In this course, she gives you 4 easy steps to help you motivate and empower your team to succeed. In the last year, Megan has been instrumental to the survival and success of Holly Heider Chapple Flowers LTD.
"On "Creating 'Hollyish' Floral Designs": Thank you for the wonderful tips! I appreciate this online seminar so much and cannot wait to incorporate these mechanics!"
"Larissa Meade on "Video - Hollyish Designs"... “WONDERFUL!! Thank you so much to Holly and team for producing this wonderful instructional Tutorial. This is an amazing opportunity for those of us to learn your treasured “Hollyish” Mechanics, especially for those of us that are not able to attend your personal teaching session on the Farm. Im excited to put your method into action this weekend."
"On "Gathered & Styled": I'm so glad I invested in the online course! It's given me confidence and been a source of inspiration!! Holly is a flower hero and shares her knowledge graciously. I sing her praises to every designer I meet. I would love to see universities teaching floral design incorporate this into their curriculum! I'm not sure I've ever had such a thorough explanation on the value of our services and how to price accordingly. Kudos for raising the bar!!"
""I absolutely LOVE Gathered & Styled. Holly and Evan filled this course to the brim with the most valuable and pertinent information possible. They take you behind the scenes of their business and share EVERYTHING about how they work with their clients and run their business--all the while teaching it in a way that is comfortable and lighthearted, like sitting down for coffee with friends. Gathered + Styled is worth its weight in gold. I've been in the business for close to 20 years and learned so much from the course! ""