Learn floral design tips and techniques from Holly Heider Chapple, a Professional Educator and Industry Leader
An online community for anyone dreaming about becoming a flower professional, new flower professionals, and experienced pros. Holly and her team will regularly post educational content and discussion topics, as you get an exclusive, behind-the-scenes look at the beauty and, yes, the chaos of the flower business.
Discover the secrets to building a thriving floral studio and becoming a successful designer. Build confidence in your brand of beauty, and eliminate the stress of finding clients and buying flowers.
Holly Chapple partners with the top flower growers around the world to create one-of-a-kind design experiences. We pair Holly's virtual design education with special packages of flowers and hard goods, delivered to your door. Click here to explore options and start Living Life With Flowers! Next course is coming soon!!
Developed for retail florists because we recognized the significant amount of time, money, and energy required for each flower shop to rebrand and update their imagery. This collection offers upscale designs, modern imagery, trendy color combinations and profitable recipes for the retail flower industry. The offering includes 25 plus recipes, a workbook, a lookbook, and 200 plus images appropriate for your website and social media. These designs are Hollyish inspired creations ready to elevate your retail business.
Learn from Holly Chapple, a wedding and event designer with more than 25 years of experience, how to compose a stunning centerpiece for your home. Watch the video and download the accompanying .pdf to discover how to design using flowers available in local grocery stores and farmers markets and learn which blooms you should be growing in your garden!
Learn from Holly Chapple, a wedding and event designer with more than 25 years of experience, how to create one of her signature bridal bouquets using her egg mechanic.
This session shows the mechanics behind a large scale centerpiece created with living plant material. The design was created foam-free and features Holly's new product line developed for large scale installations. The design was created for the British Influencers Luncheon, where Holly was a featured designer along with Martha Stewart.
Welcome to a collection of organic design stories by world-renowned master designer Gregor Lersch. In this series, we will find a collection of Gregor's design styles and mechanics. They tell the story of his art and approach to floral design while using organic materials. You will study the principles of floral design at your own pace, use pure, natural elements, and study his holistic view. Immerse yourself in a world of organic floristry.
Writing floral recipes is one of the most difficult parts of designing. In this video, Holly shares what flowers she uses and why.
Watch this video to see how Holly transforms a simple studio prop into an easy to install flower wall.
"On "Creating 'Hollyish' Floral Designs": Thank you for the wonderful tips! I appreciate this online seminar so much and cannot wait to incorporate these mechanics!"
"Larissa Meade on "Video - Hollyish Designs"... “WONDERFUL!! Thank you so much to Holly and team for producing this wonderful instructional Tutorial. This is an amazing opportunity for those of us to learn your treasured “Hollyish” Mechanics, especially for those of us that are not able to attend your personal teaching session on the Farm. Im excited to put your method into action this weekend."
"On "Gathered & Styled": I'm so glad I invested in the online course! It's given me confidence and been a source of inspiration!! Holly is a flower hero and shares her knowledge graciously. I sing her praises to every designer I meet. I would love to see universities teaching floral design incorporate this into their curriculum! I'm not sure I've ever had such a thorough explanation on the value of our services and how to price accordingly. Kudos for raising the bar!!"
""I absolutely LOVE Gathered & Styled. Holly and Evan filled this course to the brim with the most valuable and pertinent information possible. They take you behind the scenes of their business and share EVERYTHING about how they work with their clients and run their business--all the while teaching it in a way that is comfortable and lighthearted, like sitting down for coffee with friends. Gathered + Styled is worth its weight in gold. I've been in the business for close to 20 years and learned so much from the course! ""