Flowerstock: Our Floral Educators for Flowerstock 2021
Flowerstock is all about bringing the best educators in the world together with floral enthusiasts who are ready to have fun and grow.
For 2021, we are focusing on sustainability. We know that as curators of natural beauty, florists can help preserve the beauty of our Earth for future generations. All of our 2021 educators will use sustainable floristry methods in their virtual presentations.
We will be incorporating hope into our study of floral design, because we know that when you are more centered in your personal life, you will be more successful professionally. And who couldn’t use a dose of hope right now?
Some of our educators will teach live classes on November 9th. Others will provide pre-recorded sessions that will be made available that day. You will have lifetime access to recordings of both types of classes through our Flowerstock portal, so you can watch whenever and however many times you’d like.
We are also partnering with some of our educators and other trusted vendors to bring our Flowerstock students an online Marketplace where they can shop a curated selection of products that will help them grow as floral designers.
Without further ado, here are our educators for Flowerstock 2021:
LIVE CLASSES
Holly Chapple
Tablescape Design
With holiday dinners in the near future, you’ll be ready to use Holly’s beautiful tablescape design right away. She will show you how to incorporate texture and color to bring depth and interest to your table.
Holly is the founder of Flowerstock, as well as the creative visionary behind Holly Heider Chapple Flowers and Hope Flower Farm. She is a much sought after, frequently published floral designer who finds joy in teaching others from her experience.
Mike Boerma
Dutch Floral Design: Styles and Flower Shop Staples!
Mike Boerma will join us virtually from the Boerma Institute in Holland. He’ll teach you about popular European styles, as well as some practical skills that every florist should know.
Five generations of Mike’s family have worked in the floral industry, and he carries on this tradition by being a freelance floral designer and a teacher. He has educated florists from around the world.
Gregor Lersch
Learn with Gregor Lersch
As sustainability is one of our big focuses this year, Gregor Lersch is a perfect fit. From his live class, you’ll learn his latest advancements in sustainable floristry mechanics.
From his homeland in Germany, Gregor is known for his focus on sustainability in floral design, his work with mechanics, and his much sought after floral education. He’s taught around the world and has authored multiple books that have been translated into many languages.
Paulina Nieliwocki
Asymmetrical Centerpiece Design with Blue Jasmine Floral
Learn how to create flowing floral designs with Paulina Nieliwocki. Her class will show how an asymmetrical centerpiece can feel structurally strong while still holding the whimsy of the natural world. She will use both fresh and dried products.
In 2014, Paulina opened her studio, Blue Jasmine Floral, in New Jersey. She designs by successfully intertwining the ideas of wild beauty and refined art, and she imparts those ideas to her many students.
P. Allen Smith
Hydrangeas & Peonies: Things your grandmother never told you
Many floral designers grow their own blooms—we just can’t get enough of flowers! Two of our favorites, hydrangeas and peonies, can be somewhat tricky to care for, especially as they become top heavy. P. Allen Smith will teach practical tips for caring for these flowers. He’ll also share step-by-step directions for how to cut and design with them.
If you’ve watched PBS, you might have seen Allen on his award winning show, P. Allen Smith’s Garden Home. He has written six best-selling books and is hailed as one of America’s top garden designers.
Hitomi Gilliam
Techniques, Mechanics & Sustainable Practices For Mindful Florists
Another well-known sustainability educator, Hitomi Gilliam will teach her methods for producing eco-friendly floral designs. If you’re familiar with her work, you’ll be excited to learn about her incredible use of creative mechanics.
Hitomi is celebrated for her abstract designs and warm teaching style. She is an author and lecturer with a worldwide audience of eager students. She was born in Japan and now lives in Canada.
Rachael Ann Lunghi
Hand-Tied Bouquet Design with Siren Floral Co
While learning how to design a hand-tied bouquet, Rachael will also teach you how to successfully follow your instincts. This will give your designs an emotional center that can’t be faked. She will walk you through choices in color, placement, flowers, and more.
Rachael’s studio, Siren Floral Co, is located in San Diego, but she has designed across the globe. She designs with the belief that floristry is something that comes from the heart.
PRE-RECORDED CLASSES
Shane Connolly
Learn how to create large scale, foam-free arranging
Designing on a large scale requires strong, structural support. In the past, foam has been the answer for many installations, but we now know that foam is not an environmentally friendly option. Shane Connolly will teach you how to create a mantle arrangement and a large urn arrangement using foam-free methods.
Shane is known worldwide for his timeless floral designs. He is highly sought after, and his company holds a Royal Warrant of Appointment to HRH The Prince of Wales and designed the florals for Catherine Middleton’s wedding. His team of talented florists in London always use sustainable methods to create their bespoke designs.
Françoise Weeks
Woodland Wreaths
Learn how to make a holiday woodland wreath that doesn’t need a water source and will last for weeks. Françoise Weeks will show you how to use a wire frame and natural materials for a unique wreath design.
Originally from Belgium and now located in Oregon, Françoise has brought that European love of nature to her work in America. She has taught worldwide with a focus of using creative mechanics and exploring what nature has to offer.
Megan Hurley and Holly Chapple
Hope and Joy: why having hope is essential to the pursuit of joy
Holly and Megan are teaming up to teach you how to incorporate hope into your floral life. We are all passionate about flowers, but it’s easy to get bogged down by the business side of things and lose focus on what first brought us to floristry. They will help you rekindle that joy.
Megan Hurley is the founder of WCJ, We Choose Joy. Her mission is to help individuals and small business owners lead more intentionally and create margin for what matters.
Milena Orlandi
Contemporary Floral Design: Finding a new language for flowers placed in modern spaces and architecture with Madrid Flower School
Discover a new language of flowers with contemporary floral design. Milena Orlandi from the Madrid Flower School in Spain will teach you about designing with modern architecture in mind.
Milena is originally from Sao Paulo. She fell in love with contemporary floral design on Instagram, and created Studio Seiva as a result. She is a photographer and educator at the Madrid Flower School.
Lauren, Leah, and Callie Palmer
Respecting Afro-Idigenous Art with The Wild Mother
The three Palmer sisters behind The Wild Mother will teach you about Afro-Indigenous Art. By the end of the class, you will better understand Afro-Indigenous Art and know how to support creators.
Lauren, Leah, and Callie Palmer are the Afro-Indigenous sisters behind The Wild Mother Creative Studio in Oklahoma City. They believe that art is medicine, and they use their floral design to tell stories and honor their culture.
Becky Feasby
Understanding Sustainability in the Floral Industry with Prairie Girl Flowers
You will learn about using locally sourced florals from Becky Feasby. She will show you how to create natural arrangements using what is in season and close by.
Becky founded Prairie Girl Flowers to utilize her extensive training in sustainable practices. She works in Calgary, Alberta and is focused on helping the floral industry change unsustainable methods. Her floral designs are inspired by the vibrant colors and textures of the prairies.
Flowerstock 2021 is happening online on November 9th. Buy your ticket now so that you don’t miss out on any of these incredible classes.
