Flowerstock 2021 is all about hope, especially the hope that florists can make a positive impact on the world by using sustainable floral design methods. 

Becky Feasby of Prairie Girl Flowers will teach the class Understanding Sustainability in the Floral Industry. 

"Sustainability has become an important aspect to floral design. Let me show you how to create  natural floral arrangements using locally sourced florals." 

Becky Feasby founded Prairie Girl Flowers to utilize her extensive training to bring sustainable beauty to the people of Calgary in Canada and to cultivate a change in the floral industry. She focuses on creating natural arrangements using locally sourced florals that reflect the vibrant colors and textures of the prairies.

Flowerstock 2021 is happening virtually on November 9th. Reserve your ticket and join Becky and other top educators from around the world to bring the best and latest sustainable practices to your floral design.

At Flowerstock, we strongly believe in the power of floral design to make a difference in the world. That’s why our theme for 2021 is hope—hope that we can be a power for good!

Sisters Lauren, Leah, and Callie Palmer of The Wild Mother will bring their unique perspective to Flowerstock 2021 with their class: Respecting Afro-Idigenous Art with The Wild Mother. You will learn about the power that floral design holds as art and ways you can support creators of color.

"We can't wait to start on the discussion of understanding and supporting Afro-Indigenous Art." 

Lauren, Leah, and Callie Palmer are the Afro-Indigenous sisters behind The Wild Mother Creative Studio in Oklahoma City. They believe that art is medicine, and they use their floral design to tell stories and honor their culture.

Flowerstock 2021 will take place virtually on November 9th. Join The Wild Mother and other top floral educators from around the world for our celebration of flowers!

Flowerstock 2021 is focusing on the hope that florists can make a difference in the world by using sustainable floral design methods. 

Designing on a large scale requires strong, structural support. In the past, foam has been the answer for many installations, but we now know that foam is not an environmentally friendly option. 

At Flowerstock, the incredible Shane Connolly will teach a class using sustainable methods: Learn How to Create Large Scale, Foam-Free Floral Designs. 

"I will be showing you how to create a large scale foam-free mantle arrangement and a large urn."

Shane is known worldwide for his timeless designs. He is highly sought after, and his company holds a Royal Warrant of Appointment to HRH The Prince of Wales and designed the florals for Catherine Middleton’s wedding. His team of talented florists in London focuses on sustainability and creating one of a kind, bespoke designs. 

Don’t miss out on this opportunity to learn the...

Flowerstock 2021 is happening virtually on November 9th, which means we can include the best educators from around the world. 

For a new perspective, Milena Orlandi from the Madrid Flower School in Spain will teach the class Contemporary Floral Design: Finding a new language for flowers placed in modern spaces and architecture with Madrid Flower School. 

"What is contemporary floral design? Let me show you how to find a new language for flowers and how to place them in modern architecture spaces."

Milena Orlandi Mendes is a photographer and instructor at the Madrid Flower School. Originally from Sao Paulo, she first discovered the contemporary language of floral design on Instagram and subsequently created Studio Seiva.

Reserve your ticket for Flowerstock 2021 now and take advantage of this unique opportunity to learn from top floral design educators from around the world.

Our theme for Flowerstock 2021 is Flowering with Hope. We have hope that we can make an impact through sustainable floral design methods. We hope that we can keep meeting together as a community. And we hope that we can be resilient in the face of any challenge we meet. 

To help us focus on hope, our founder Holly Chapple is teaming up with Megan Hurley of We Choose Joy. They’ll teach the class Hope and Joy: why having hope is essential to the pursuit of joy. They’ll help you rekindle the joy that first brought you to flowers.

As Megan said, "Life is filled by years, carved out by months, built by weeks, fashioned by days, and comprised of hours. How we spend our hours is how we spend our life."

Megan Hurley is a seasoned entrepreneur, business consultant, coach, and speaker. She is the founder of WCJ, where she helps individuals and small business owners lead more intentionally and create margin for what matters. She is also the co-founder of Etc. Coordinators, a...

Florists can make a big impact on the world when we use sustainable floral design methods. That’s exactly why we’re focusing on sustainability at Flowerstock 2021. 

Françoise Weeks has long been at the center of the natural floral style. At Flowerstock, she will teach the class Woodland Wreaths with Françoise Weeks.

"Are you ready to design a woodland wreath that requires no water source and will last for weeks? I can't wait to share my techniques to design on a wire frame using your natural elements to create a beautiful holiday wreath that can be enjoyed indoors or outdoors."

Françoise infuses her floral design with a quintessential European reverence for flowers and nature. Originally from Belgium and now located in Oregon, she has taught students around the world how to creatively use mechanics and explore what nature has to offer.

Join us on November 9th to learn from Françoise about her techniques for making a sustainable holiday...

Flowerstock 2021 is taking place virtually on November 9th, which means that floral designers from around the world can join in the fun! We’ve also got top educators from all over the globe ready to teach you the latest in sustainable floristry, adding hope and an emotional center to your design, and much more!

From Holland, Mike Boerma of the Boerma Institute will teach the class Dutch Floral Design: Styles and Flower Shop Staples!  

"I can't wait to share the basic and practical skills a florist needs to have to make arrangements sold in a flower shop, as well as discuss our popular European design styles." 

 Mike is a freelance floral designer and a teacher at Boerma Institute in Holland. Five generations of his family have worked in the floral industry, and he shares his family’s passion by educating florists from all over the world.

 You can learn from Mike by joining us on November 9th for Flowerstock 2021. You won’t find a...

At Flowerstock, we know that flowers are much more than plants. They hold an emotional weight that other flora can’t match. There’s a reason we all fell in love with flowers!

On November 9th, Rachael Ann Lunghi of Siren Floral Co will teach about designing bouquets in her class: Hand-Tied Bouquet Design. She’ll also focus on something less tangible than stem placement or color choice. You will learn to find the emotional center of your arrangement.

"I am going to guide you on how to let go, trust your gut, and listen to your heart as you design. 

We'll focus on product choice, color, movement and depth, as well as creating a solid infrastructure within your hand-tied bouquet "

Rachael Ann Lunghi is a floral designer who believes that floristry is an emotive medium that comes from the heart. She has created all over the world and is based in San Diego where she runs her boutique floristry company, Siren Floral Co.

Join Rachael and our...

All of our educators for Flowerstock 2021 will be using sustainable floristry methods in their classes, as we focus on the hope that we as florists can make a difference in the world.

Gregor Lersch is much sought after for his floral education. His work in sustainability and mechanics is well-known. At Flowerstock, he will teach a live class: Learn Sustainable Floristry Mechanics and Design.

"I will show you some of my latest advancements in sustainable floristry mechanics." 

Gregor is a world renowned legacy floral designer. As an educator he has taught all over the globe, and he is an accomplished author of multiple books that have been translated into many languages. Gregor will be teaching from his homeland of Germany.

Reserve your ticket to Flowerstock 2021 now, and join Gregor Lersch live on November 9th.

Flowerstock 2021 is around the corner, happening virtually on November 9th. Our celebration of all things flowers includes one of America’s most talented garden designers, P. Allen Smith. 

His live class, Hydrangeas & Peonies: Things your grandmother never told you, will cover the basics for caring for these two beloved flowers.

"I'm going to share practical tips to take care of your hydrangeas and peonies, along with  comprehensive step-by-step directions for cutting and designing with both of these heavy bloomers." 

Many floral designers grow their own flowers—we just can’t get enough of florals! Hydrangeas and peonies can be somewhat tricky to care for, though, especially as they become top heavy. Learn from an expert at Flowerstock how to better navigate gardening and arranging with them.

If you’ve watched PBS, you might have seen Allen on his award winning show, P. Allen Smith’s Garden Home. He has...