As we get ready to unveil Flowerstock 2021’s educator line-up, we’ve been remembering how wonderful last year’s teachers were. We all know that 2020 wasn’t the easiest of years to get through—to put things very lightly. Ending a tough year with a beautiful celebration of flowers and with people from around the world was exactly the boost of joy that our lives needed. 

For those of you who attended Flowerstock 2020, you still have access to all of the classes, just as our 2021 attendees will be able to watch and rewatch their classes. If you weren’t able to join in the fun, here’s a look back at what we learned in 2020 and the sort of valuable education that you can look forward to for this year’s Flowerstock. 

Using Sustainable Floristry Methods

As one of our focuses for 2021, sustainable floristry has long been an important value for the Flowerstock team. When you look at our 2020 educators, you can see that commitment in...

Flowerstock 2021 is happening November 9th. We are so excited to share our love of flowers, floral design, and making a positive impact on the world through our work. Flowerstock brings our community together. We can grow and learn through classes taught by the best educators inside and outside of our floral industry.

As we gear up for the big day, we want to look back at Flowerstock’s inspiration and values, what we’ll be focusing on in 2021, and reminisce about what we learned last year. 

How Flowerstock Started

The first Flowerstock formed from Holly Chapple’s vision of a celebration of all things flowers. She wanted to bring together the top educators in a format that was fun and accessible for designers.

Flowerstock was originally hosted at her Hope Flower Farm, but due to Covid, had to move online for 2020. Surprisingly enough, that only helped Flowerstock grow. We were able to involve more teachers and attendees, and what could be more comfortable than...