Flowerstock brings together the top floral design educators in a celebration of all things flowers. Our 2021 event is happening virtually on November 9th, and we have a fantastic lineup of educators from around the world ready to teach you the latest in design and sustainable practices. 

Paulina Nieliwocki of Blue Jasmine Floral will show you how to create flowing floral designs. Her class, Asymmetrical Centerpiece Design, will focus on making structurally strong pieces that still hold the whimsy of the natural world.

"This year, I would love to show you how to create a flowing design that feels structural yet garden-inspired, using fresh and dried products."

Paulina opened Blue Jasmine in 2014 with the idea of providing and teaching an aesthetic that spoke to her idea of beauty – wild, whimsical, artful, and refined. From her studio in New Jersey, she tells unique stories with her arrangements by letting the flowers and foliage guide her. 

Join Paulina Nieliwocki...

Flowerstock 2021 has a special focus on sustainable floristry. All of our educators will be using sustainable methods in their classes, including the amazing Hitomi Gilliam. 

Hitomi is celebrated for her abstract designs and warm teaching style. She is an author and lecturer with a worldwide audience of eager students. She was born in Japan and now lives in Canada. She is an author and lecturer who focuses on intricate mechanics and her love of art.

For her Flowerstock class, she’ll be teaching live on November 9th. Her class, Techniques, Mechanics & Sustainable Practices For Mindful Florists, will demonstrate Hitomi’s methods for producing eco-friendly floral designs. 

"I'm excited to share my techniques and mechanics for Organic Floristry...ways to propagate eco-consciousness within our business of flowers."

Reserve your ticket for Flowerstock 2021 now, and join Hitomi Gilliam virtually on November 9th.

Flowerstock 2021 is happening virtually on November 9th, and we have a fantastic lineup of educators from around the world ready to teach you the latest in floral design and sustainable practices. 

Holly Chapple, the founder of Flowerstock, as well as the creative visionary behind Holly Heider Chapple Flowers and Hope Flower Farm, will teach a live class: Tablescape Design.

"I am excited to share my process for designing a beautiful tablescape. I will share how I incorporate texture and color into my designs!"

With holiday dinners in the near future, you’ll be ready to use what you learn right away.

A resident of Virginia, Holly is a highly sought after floral designer whose work has been published in countless prestigious publications. With over 25 years of successful business experience behind her, she now serves as a teacher, speaker, and mentor for other professionals in the wedding industry.

Join us on November 9th to learn from Holly and an incredible lineup of...

Flowerstock is all about bringing the best educators in the world together with floral enthusiasts who are ready to have fun and grow. 

For 2021, we are focusing on sustainability. We know that as curators of natural beauty, florists can help preserve the beauty of our Earth for future generations. All of our 2021 educators will use sustainable floristry methods in their virtual presentations. 

We will be incorporating hope into our study of floral design, because we know that when you are more centered in your personal life, you will be more successful professionally. And who couldn’t use a dose of hope right now?

Some of our educators will teach live classes on November 9th. Others will provide pre-recorded sessions that will be made available that day. You will have lifetime access to recordings of both types of classes through our Flowerstock portal, so you can watch whenever and however many times you’d like. 

We are also partnering with some of our...

As we get ready to unveil Flowerstock 2021’s educator line-up, we’ve been remembering how wonderful last year’s teachers were. We all know that 2020 wasn’t the easiest of years to get through—to put things very lightly. Ending a tough year with a beautiful celebration of flowers and with people from around the world was exactly the boost of joy that our lives needed. 

For those of you who attended Flowerstock 2020, you still have access to all of the classes, just as our 2021 attendees will be able to watch and rewatch their classes. If you weren’t able to join in the fun, here’s a look back at what we learned in 2020 and the sort of valuable education that you can look forward to for this year’s Flowerstock. 

Using Sustainable Floristry Methods

As one of our focuses for 2021, sustainable floristry has long been an important value for the Flowerstock team. When you look at our 2020 educators, you can see that commitment in...

Flowerstock 2021 is happening November 9th. We are so excited to share our love of flowers, floral design, and making a positive impact on the world through our work. Flowerstock brings our community together. We can grow and learn through classes taught by the best educators inside and outside of our floral industry.

As we gear up for the big day, we want to look back at Flowerstock’s inspiration and values, what we’ll be focusing on in 2021, and reminisce about what we learned last year. 

How Flowerstock Started

The first Flowerstock formed from Holly Chapple’s vision of a celebration of all things flowers. She wanted to bring together the top educators in a format that was fun and accessible for designers.

Flowerstock was originally hosted at her Hope Flower Farm, but due to Covid, had to move online for 2020. Surprisingly enough, that only helped Flowerstock grow. We were able to involve more teachers and attendees, and what could be more comfortable than...